The Brand Gym: A Practical Workout for Boosting Brand and Business - Couverture rigide

Taylor, David

Couverture rigide

ISBN 10 : 0470847107 ISBN 13 : 9780470847107

Editeur : John Wiley & Sons Ltd, 2002

Synopsis

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

A propos du livre

À propos de l'auteur

David Taylor is Founder and Managing Partner of The Brand Gym, a consultancy helping teams develop action--oriented brand strategies. He has worked with many highly acclaimed and well--respected companies such as Disney, Cadburya s, Blockbuster, Unilever and Egg to help them boost brand and business performance. His 15 years in brand strategy includes experience as a business manager, consultant and entrepreneur. He began his career in brand management with Procter & Gamble, before completing an MBA at INSEAD, France. He then started up and successfully grew the Paris office of marketing consultancy Added Value. David has written many articles for Brand Strategy, Marketing, Market Leader and New Media Age, and is a regular speaker at branding conferences.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0470847107
• ISBN 13: 9780470847107
• Reliure: Relié
• Nombre de pages: 222
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible