Strategic Management: Creating Value in Turbulent Times - Couverture souple

Fitzroy, Peter T.; Hulbert, James

 
9780470857311: Strategic Management: Creating Value in Turbulent Times
Couverture souple
ISBN 10 : 0470857315 ISBN 13 : 9780470857311
Editeur : John Wiley & Sons Ltd, 2004

Synopsis

This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm's strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

Change is simply a fact of life.  And nowhere is this fact more apparent than in today′s turbulent business environment.  To survive and be successful, firms must be able to address and overcome complex problems, such as changing industry boundaries, globalization, and emerging technologies.

This groundbreaking text approaches strategic management from a managerial perspective, distinguishing between strategy (the common theme underlying a set of strategic decisions) and strategic management (the task of creating organisations that generate value in a turbulent world).  Recognizing the major challenges facing managers of global companies, the authors have written a truly international text, using a wealth of company examples from Europe, Asia, and North America.  In addition to covering topics traditionally associated with strategic management, Peter FitzRoy and James Hulbert have identified important themes that have been neglected by competing texts.

In this important new textbook, Peter FitzRoy and James Hulbert:

  • Emphasize the importance of developing strategies for dealing with both incremental and discontinuous change, and the consequent need for continual organizational renewal.
  • Address the importance of a firm′s intangible assets, including competencies and the role of knowledge management systems.
  • Explore the impact of financial markets on the strategic activities of a firm.
  • Discuss organizational performance and stress that firms need to develop financial and non–financial performance measures.
  • Provide in–depth coverage of key areas such as environmental analysis, business and corporate level strategy, corporate governance, strategy implementation, and the new economy.

Présentation de l'éditeur

This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm?s strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2004
Langue
anglais
ISBN 10 
0470857315
ISBN 13 
9780470857311
Reliure
Broché
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471434207: Strategic Management: Creating Value in a Turbulent World

Edition présentée

ISBN 10 :  0471434205 ISBN 13 :  9780471434207
Editeur : John Wiley & Sons Inc, 2004
Couverture souple