Decision Analysis for Management Judgment - Couverture souple

Goodwin, Paul; Wright, George

Couverture souple

ISBN 10 : 0470861088 ISBN 13 : 9780470861080

Editeur : John Wiley & Sons Ltd, 2003

Synopsis

In an increasingly complex world, decision analysis plays a key role in helping managers gain a greater understanding of the situations they face. This updated classic offers unrivalled coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them, all presented and explained in a clear, straightforward manner. The Third Edition is extensively updated and reflects new developments such as 'fast and frugal heuristics' and "structured risk management". A new website will offer links, additional exercises and case studies, and downloadable Excel spreadsheets.

A propos du livre

À propos de l?auteur

Paul Goodwin is Senior Lecturer in Management Science in the Management School at the University of Bath. His research interests focus on the role of management judgment in forecasting and decision-making, and he has published in key journals in the field. He is an Associate Editor of the International Journal of Forecasting and a member of the editorial board of the Journal of Behavioral Decision Making. He has consulted with firms such as British Telecom and South Western Electricity. George Wright is a psychologist with an interest in the role and validity of judgment in decision making and forecasting. He is especially interested in the use of management science- and behaviorally-based methods to improve decision-making. He has published in key journals, and is the Editor of the Journal of Behavioral Decision Making. He has consulted with firms such as IBM, ICL, NEC, Petronas, Jordan Ministry of Planning, and the Scottish Football Association.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0470861088
• ISBN 13: 9780470861080
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 492
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible