Geodemographics, GIS and Neighbourhood Targeting - Couverture rigide

Harris, Richard; Sleight, Peter; Webber, Richard

Couverture rigide

ISBN 10 : 0470864133 ISBN 13 : 9780470864135

Editeur : Wiley–Blackwell, 2005

Synopsis

Book by Harris Richard Sleight Peter Webber Richard

A propos du livre

Quatrième de couverture :

Geodemographics is the analysis of people by where they live, usingprofiling, mapping and GIS software to display and analysegeodemographic information. It focuses on the complex geographiesof consumption, behaviour, attitude, affluence and deprivation thatshape our socio–economic landscape. With an extensive range ofapplications, geodemographic methods are widely used to aidmarketing, customer targeting, service delivery and strategicdecision–making in both the public and private sectors.

Geodemographics, GIS and Neighbourhood Targeting providesan introduction to the methods, theories and classificationtechniques that form the foundation of neighbourhood analysis andcommercial geodemographic products. It examines best practice whenusing geodemographic methods, software and systems, to balanceacademic theories with the realities of the business world. Theoryis presented in a user–friendly style and is supported by relevantcontributed case studies and short vignettes. Applied ′how to′sections will appeal to those who work in business and serviceplanning.

• Features specially commissioned case studies written by expertusers of geodemographics.
• Focuses on presenting and using neighbourhood classification inGIS.
• Considers the relevance, strengths and limitations of thegeodemographic idea for public and private sectordecision–making.
• Includes information of the recent UK and US Census productsand resulting classifications.

Part of the Mastering GIS: Technology, Applications andManagement Series, this book will appeal to professionalsworking with geodemographics or neighbourhood data in marketing,retail planning, service delivery and the public sector. It will bean excellent introduction for upper–level undergraduate and Mastersstudents taking geodemographics or related modules as part ofdegrees in GIS, Geography, Marketing or Business.

Présentation de l'éditeur :

Geodemographic classification is big business in themarketing and service sector industries, and in public policy therehas also been a resurgence of interest in neighbourhood initiativesand targeting. As an increasing number of professionals realise thepotential of geographic analysis for their business ororganisation, there exists a timely gap in the market for afocussed book on geodemographics and GIS.

Geodemographics: neighbourhood targeting and GIS providesboth an introduction to and overview of the methods, theory andclassification techniques that provide the foundation ofneighbourhood analysis and commercial geodemographic products.Particular focus is given to the presentation and use ofneighbourhood classification in GIS.

• Authored by leading marketing professionals and a prominentacademic, this book presents methods, theory and classificationtechniques in a reader–friendly manner
• Supported by private and public sector case studies andvignettes
• The applied how to sections will specificallyappeal to the intended audience at work in business and serviceplanning
• Includes information on the recent UK and US Census productsand resulting neighbourhood classifications

À propos de cette édition

• Éditeur: Wiley–Blackwell
• Date d'édition: 2005
• ISBN 10: 0470864133
• ISBN 13: 9780470864135
• Reliure: Relié
• Nombre de pages: 328