Strategic Management of E-Business - Couverture souple

Chen PhD, Stephen

Couverture souple

ISBN 10 : 0470870737 ISBN 13 : 9780470870730

Editeur : John Wiley & Sons Ltd, 2004

Synopsis

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

A propos du livre

À propos de l?auteur

Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0470870737
• ISBN 13: 9780470870730
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible