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Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society - Couverture rigide

Weeden, Curt

 
9780470873632: Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society
Couverture rigide
ISBN 10 : 0470873639 ISBN 13 : 9780470873632
Editeur : Jossey-Bass Inc.,U.S., 2011

Synopsis

Answers to the 12 most common and critical questions about corporate giving

In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.

  • Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship
  • Reveals how an effective philanthropic program and commitment can be incorporated in any organization
  • Contains a comprehensive review of the information corporations need to make informed decisions about giving

The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

THE AUTHOR

Curt Weeden is president of the consulting firm Business and Nonprofit Strategies, Inc. and a popular writer and speaker on the topics of philanthropy and corporate social responsibility. He founded and served as CEO of the Association of Corporate Contributions Professionals, a national organization representing corporate contributions, community relations, and employee volunteer executives. Weeden is a former Johnson & Johnson vice president who managed that corporation's philanthropy program.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass Inc.,U.S.
Date d'édition
2011
Langue
anglais
ISBN 10 
0470873639
ISBN 13 
9780470873632
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible