Search Engine Optimization for Dummies - Couverture souple

Kent, Peter

Couverture souple

ISBN 10 : 0470881046 ISBN 13 : 9780470881040

Editeur : For Dummies, 2010

Synopsis

The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!* Provides you with a clear understanding of the basics of search engine optimization* Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines* Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new "Caffeine" search algorithm, and more* Shows you how show up in product search marketing on Amazon, Barnes & Noble, Borders, eBay, Craigslist, and more The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!

A propos du livre

Présentation de l'éditeur

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren t beating down your cyber–door. What happened? The answer, most likely, is that you haven t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay–per–click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay–per–click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Biographie de l'auteur

Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best–selling Complete Idiot s Guide to the Internet, and the most widely reviewed and praised title in computer–book history, Poor Richard s Web Site: Geek Free, Commonsense Advice on Building a Low–Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.
Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter s experience spans virtually all areas of doing business online, from editing and publishing an e–mail newsletter to creating e–commerce Web sites, from online marketing and PR campaigns to running a Web–design and –hosting department for a large ISP.
Peter was the founder of an e–Business Service Provider funded by one of the world s largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer–book publishing company launched through a concerted online marketing campaign.
Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they ll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.

Détails de l'édition

• Éditeur: For Dummies
• Date d'édition: 2010
• ISBN 10: 0470881046
• ISBN 13: 9780470881040
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 4
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible