Synopsis
The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work.
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À propos de l?auteur
STEPHEN D. RAPPAPORT is the lead author of The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley). At ARF, Steve is Knowledge Solutions Director. A sought-after speaker at industry conferences, Steve holds workshops and strategy sessions with leading brands and lectures at major business schools.
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Listen First!: Turning Social Media Conversations Into Business Advantage
Edité par
Wiley, 2011
ISBN 10 : 0470935510
ISBN 13 : 9780470935514
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hardcover. Etat : Good. Shows some light wear from age and use. Interior is good with sound binding and no marks, damage or labels. We Ship Daily! Satisfaction Guaranteed! N° de réf. du vendeur 156768
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Listen First!: Turning Social Media Conversations Into Business Advantage
Edité par
Wiley, 2011
ISBN 10 : 0470935510
ISBN 13 : 9780470935514
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0470935510I4N00
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Listen First!: Turning Social Media Conversations Into Business Advantage
Edité par
Wiley, 2011
ISBN 10 : 0470935510
ISBN 13 : 9780470935514
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Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0470935510I4N00
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Listen First!: Turning Social Media Conversations Into Business Advantage
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Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! N° de réf. du vendeur OTF-S-9780470935514
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Listen First! : Turning Social Media Conversations into Business Advantage
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Listen First! : Turning Social Media Conversations into Business Advantage
Edité par
Wiley, 2011
ISBN 10 : 0470935510
ISBN 13 : 9780470935514
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Listen First!: Turning Social Media Conversations Into Business Advantage
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Listen First! (Hardcover)
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John Wiley & Sons Inc, New York, 2011
ISBN 10 : 0470935510
ISBN 13 : 9780470935514
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. LISTEN FIRST! Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customerswhat people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or servicesIdentify threats to your reputationSee how customers position competing brands in their minds, not as advertisers position themSense market shifts that threaten existing business or present new opportunitiesDevelop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testingMake your messages more relevant and sharpen targeting by directing messages to people according to their conversational interestsKeep sales humming, even when business conditions might be unfavorableor better predict short-term sales based on the volume and specifics of conversational activityDetermine competitors' strengths and weaknessesPlan and buy advertising based on where conversations are happeningOrganize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to startand act onlistening. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780470935514
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Listen First!
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9780470935514
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Listen First! Turning Social Media Conversations Into Business Advantage
Edité par
Wiley, 2011
ISBN 10 : 0470935510
ISBN 13 : 9780470935514
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470935514. N° de réf. du vendeur 4323541
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