Strategic Management: Concepts and Tools for Creating Real World Strategy

Dyer, Jeffrey H.; Godfrey, Paul C.; Jensen, Robert J.; Bryce, David J.

ISBN 10 : 0470937386 ISBN 13 : 9780470937389

Editeur : John Wiley & Sons Inc, 2016

Synopsis

Designed for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier. This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors' personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students. This text is an unbound, three hole punched version.

A propos du livre

À propos de l'auteur

Jeffrey H. Dyer is the Horace Beasley Professor of Global Strategy, Marriott School of Management, Brigham Young University. He is the only strategy scholar to have published at least five times in both the Strategic Management Journal and Harvard Business Review. He wasranked as one of the most cited management scholars between 1996 and 2006.

Paul Godfrey is the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. His work has contributed to the understanding of the economic benefits to businesses that engage in corporate social responsibility activities. His research has appeared in top academic journals, including the Academy of Management Review, the Strategic Management Journal, and the Journal of Business Ethics.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0470937386
• ISBN 13: 9780470937389
• Reliure: A anneaux
• Nombre de pages: 504
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible