Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society - Couverture rigide

Reich, Brian

Couverture rigide

ISBN 10 : 0470942673 ISBN 13 : 9780470942673

Editeur : John Wiley & Sons Inc, 2011

Synopsis

Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society

In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society.

• Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community Re-envisions how we support causes and address serious issues in our connected society
• Outlines how organizations must operate―and what happens when they don't re-think their work
• Features interviews with over twenty-five leading thinkers/authors/organizational leaders

Innovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items.

A propos du livre

À propos de l?auteur

BRIAN REICH is Senior Vice President–Global Editor for Edelman Digital, where he provides editorial vision and strategy for the company's digital practice around the world. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich is the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley). He blogs at www.shiftandreset.com and contributes as a Fast Company expert; hosts a regular podcast discussion about the impact of media and technology on society; and teaches consumer behavior and marketing strategy in the Graduate School of Communications at Columbia University.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0470942673
• ISBN 13: 9780470942673
• Reliure: Relié
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible