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Modern Analysis of Customer Surveys: With Applications Using R - Couverture rigide

Livre 14 sur 49: Statistics in Practice

Kenett, Ron S.; Salini, Silvia

 
9780470971284: Modern Analysis of Customer Surveys: With Applications Using R
Couverture rigide
ISBN 10 : 0470971282 ISBN 13 : 9780470971284
Editeur : John Wiley & Sons Inc, 2012

Synopsis

Modern Analysis of Customer Surveys: with applications using R

Customer survey studies deal with customer, consumer and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. This book demonstrates how integrating such basic analysis with more advanced tools, provides insights into non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey.

Key features:

  • Provides an integrated case studies-based approach to analysing customer survey data.
  • Presents a general introduction to customer surveys, within an organization’s business cycle.
  • Contains classical techniques with modern and non standard tools.
  • Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments.
  • Accompanied by a supporting website containing datasets and R scripts.

Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.

www.wiley.com/go/modern_analysis

STATISTICS IN PRACTICE

A series of practical books outlining the use of statistical techniques in a wide range of applications areas:

  • HUMAN AND BIOLOGICAL SCIENCES
  • EARTH AND ENVIRONMENTAL SCIENCES
  • INDUSTRY, COMMERCE AND FINANCE

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by

RON S. KENETT, KPA Ltd., Raanana, Israel, University of Turin, Italy, and NYU-Poly, Center for Risk Engineering, New York, USA

SILVIA SALINI, Department of Economics, Business and Statistics, University of Milan, Italy

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
0470971282
ISBN 13 
9780470971284
Reliure
Relié
Nombre de pages
528
Coordonnées du fabricant
non disponible
Personne responsable
non disponible