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We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
"The Business of Influence is a whack on the side of the head for traditional marketers. By focusing on influence, instead of traditional marketing think, it reframes and redefines everything that that a modern marketer does. The Business of Influence should be found, dog–eared and jam–packed with marks in the margins on every successful CMO′s desk."
Katie Delahaye Paine, Founder and CEO, KD Paine & Partners, author Measure What Matters
"Philip Sheldrake shares an important vision of the new communications world order. PR and advertising professionals need to sit up and take note. Influence is the future watchword – and the smart companies are already exploring it and switching models."
Robert Phillips, President & CEO EMEA, Edelman
"The Influence Scorecard shares ... principles with the Balanced Scorecard, and applies them to the emergent, cross–disciplinary domain of influence. ...Readers will find helpful the author′s syntheses of recent research and writing in the art and science of influence – including insights into social media and web 3.0 developments, chapter summaries, and a glossary. ...Influence – like strategy itself – is a team sport. Influence is everyone′s responsibility. This book will help you understand your contribution to that reality."
From the Foreword by Robert L. Howie, Jr., Managing Director, CMO, Palladium Group, Inc., Director, Kaplan Norton Balanced Scorecard Hall of Fame for Executing Strategy
"Readers should embrace this book and let it challenge their beliefs about the future of marketing and business."
David Alston, CMO, Radian6
"This is a book I hope major corporations will put on the recommended reading list for their senior management."
Barry Leggetter, Executive Director, the International Association for Measurement and Evaluation of Communication (AMEC)
"A highly detailed, authoritative examination on the business of influence, a book of the now... a practical study of material which I am sure will prove to be invaluable insight."
Mark Borkowski, Founder and MD, Borkowski
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Description du livre Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007052838
Description du livre Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0470978627I3N00
Description du livre Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 47274629-20
Description du livre Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780470978627
Description du livre Hardcover. Etat : Good. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR. N° de réf. du vendeur 29198
Description du livre Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780470978627
Description du livre Hardcover. Etat : Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 2596385
Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470978627. N° de réf. du vendeur 8984379
Description du livre Etat : Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within. N° de réf. du vendeur bk0470978627xvz189zvxgdd
Description du livre Etat : Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). N° de réf. du vendeur 353-0470978627-vrg