Management Mistakes and Successes - Couverture souple

Hartley, Robert F.

Couverture souple

ISBN 10 : 0471000876 ISBN 13 : 9780471000877

Editeur : John Wiley and Sons (WIE), 1994

Synopsis

Using case studies drawn from well-known companies, this management textbook provides students with examples of good and bad management decisions, their ramifications and the lessons that can be learned from them. It aims to sharpen students' decision-making skills.

A propos du livre

Quatrième de couverture

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Présentation de l'éditeur

Hartley s casebook is rich in content with easy to read case studies that are well suited for business professionals. They ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.

Détails de l'édition

• Éditeur: John Wiley and Sons (WIE)
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0471000876
• ISBN 13: 9780471000877
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 428
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne