Articles liés à Word-of-mouth Marketing

Word-of-mouth Marketing - Couverture souple

Wilson, Jerry R.

 
9780471008583: Word-of-mouth Marketing

Synopsis

An examination of the phenomenon of word-of-mouth marketing, which explains how new marketing tools allow satisfied customers to sell companies' products or services for them. The guide contains tips and anecdotes on how to get clients talking enthusiastically about any business.

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