Strategic Management: Logic & Action - Couverture souple

Huff, Anne Sigismund; Floyd, Steven W.; Sherman, Hugh D.; Terjesen, Siri

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9780471017936: Strategic Management: Logic & Action

Couverture souple

ISBN 10 : 0471017930 ISBN 13 : 9780471017936

Editeur : John Wiley & Sons Inc, 2008

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Students are already strategists in their personal lives. This concise text, intended primarily for undergraduate seniors and MBA students, provides students with the know-how to apply effective strategies in their future careers. Strategic Management: Logic and Action provides a wide range of organizational examples along with worksheets at the end of each chapter. Students are encouraged to use the Web as a source of information, but to also interview people to assess actions within the context of organizations. The text is meant to be a useful guide for strategists facing new situations from the beginning of their organization careers. From the Preface: "Strategy is no longer the exclusive concern of generals. It is not something you wait to think about until you are the president of an organization. You need to understand strategic thinking right now, as a graduate entering the workforce, a newly appointed supervisor, or a mid-level manager. Corporations, small businesses, non-profits, and public agencies - organizations of all kinds - are discovering how important it is for employees to understand why the organization interacts the way it does with customers, competitors, and other actors. Many then ask their employees to help strengthen current connections and invent new ones."

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Quatri�me de couverture :

Develop Your Strategic Thinking

We are all strategists. From a very early age, we′ve learned to formulate and execute strategies. The more understand about how to focus and apply this inherent strategic thinking, the more successful you′ll be when you enter the workforce.

This concise text helps you develop your strategic thinking, and shows you why an organization interacts the way it does with customers, competitors, and other actors. The authors provide a wide range of organizational examples along with worksheets at the end of each chapter.

This essential guide to strategy features:

Chapter Case Vignettes – each chapter includes several short case vignettes that inspire class discussion and facilitate critical thinking.
Chapter Worksheets – Each chapter includes two worksheets that facilitate critical thinking.
Chapter Worksheets – Each chapter includes two worksheets that facilitate analysis from cases, the Web, and first–hand experience.
Web Exercises – Building upon key concepts indentified in each chapter, Web Exercises give you the opportunity to explore and apply what you have learned.

Biographie de l'auteur :

Anne Sigismund Huff is the Founding Director of the Advanced Institute of Management Research (AIM), a UK wide management research initiative with offices based at the London Business School.
She is a visiting professor at the TUM Business School with a joint appointment at the Center for Advanced Teaching and Learning in the Social Sciences at the University of Colorado. She has also been on the faculty of Cranfield School of Management and a visiting Professor at London Business School. She received an MA in Sociology and a PhD in Management from Northwestern University, and has been on the faculty at UCLA and the University of Illinois.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.