Industrial Marketing Strategy - Couverture rigide

Webster, Frederick E.

 
9780471048794: Industrial Marketing Strategy
Couverture rigide
ISBN 10 : 0471048798 ISBN 13 : 9780471048794
Editeur : John Wiley & Sons Inc, 1979

Synopsis

Ex-library book, slight wear on edges, other than that, graet condition.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

Develop customer–focused, market–driven strategies for today′s competitive marketplace. . .

Industrial Marketing Strategy

Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:

  • The basic concepts of customer analysis, buying behavior, buyer–seller relationships, market segmentation and targeting, and positioning
  • Proven, concrete, strategic management techniques rather than a rote enumeration of the functions and institutions of industrial marketing
  • Guidelines for implementing the value proposition through distribution and marketing communications
  • The role of marketing in the broader context of business and corporate–level strategic planning
  • Special sections on product development, national account management, customer service, information technology, and price signaling

Biographie de l'auteur

FREDERICK E. WEBSTER, Jr., is Charles Henry Jones Third Century Professor of Management at the Amos Tuck School of Business Administration at Dartmouth College. An active consultant for many leading firms throughout the United States and abroad, he is also the author of Market–Driven Management: Using the New Marketing Concept to Create a Customer–Oriented Company (Wiley), among other publications. He is also a trustee of the Marketing Science Institute and a past director of the American Marketing Association.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1979
Langue
anglais
ISBN 10 
0471048798
ISBN 13 
9780471048794
Reliure
Relié
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471119890: Industrial Marketing Strategy, 3rd Edition: Third Edition

Edition présentée

ISBN 10 :  047111989X ISBN 13 :  9780471119890
Editeur : Wiley, 1995
Couverture souple