Writing High-Tech Copy That Sells - Couverture souple

King, Janice M.

Couverture souple

ISBN 10 : 0471058467 ISBN 13 : 9780471058465

Editeur : John Wiley & Sons Inc, 1995

Synopsis

Copywriters and marketing people working on technical products face vastly different challenges than those people promoting a soft drink or sportscar, such as constant product revisions and the challenge of conveying technical information to a layman audience. This guide takes the technical copywriter through the processes of planning, designing, writing, contracting and producing high-tech marketing and promotional materials. It explains how to deal with international market and cultural biases, how to avoid computer and technical jargon, and how to experiment with non-print marketing and press materials.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0471058467
• ISBN 13: 9780471058465
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible