Synopsis
Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 273 pages; Description: v, 273 p. : ill. ; 25 cm. Subjects: Marketing--Congresses. Consumers' preferences--Congresses. Advertising--Congresses. Notes: Includes bibliographies and index.
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