The Total Business Plan: How to Write, Rewrite, and Revise - Couverture souple

O'Hara, Patrick D.

Couverture souple

ISBN 10 : 0471078298 ISBN 13 : 9780471078296

Editeur : John Wiley & Sons Inc, 1995

Synopsis

This guide explains the importance of the professional business plan to the small business owner. It demonstrates how a well-structured plan gives any company a clear sense of direction and the ability to evaluate progress, while at the same time impressing potential lenders and investors.

A propos du livre

Présentation de l'éditeur

"...gives you all the information, tools, techniques, and money sources you need to create and present a winning plan." Business Opportunities Journal

"...should provide valuable assistance to any serious entrepreneur faced with writing and adapting a business plan in order to secure financing." International Small Business Journal

Whether you′re starting up or growing your small business, a business plan is one tool you don′t want to be without. While it gives you a clear sense of direction and a solid framework for guiding and evaluating your progress, it also carries a lot of weight with potential lenders and investors. Now this book shows you how to create a polished, professional plan for your business without paying a small fortune in professional fees. The revised and expanded Second Edition of Patrick O′Hara′s celebrated guide:

• Takes you step–by–step through the whole planning process from concept, market planning, strategizing, research sources, and pricing, to writing, rewriting, and revising
• Tells you exactly what your plan should include, in what format, and what to emphasize for different audiences
• Shows you how to modify and tailor your plan using spreadsheet analysis, databases, and computer graphics
• Walks you through the writing, rewriting, and revision of three actual business plans for three very different types of businesses
• Offers expert advice on where to find financing and how to evaluate sources
• Comes complete with a Lotus–based program you can customize for developing cash–flow projections, financial statements, and more

Biographie de l'auteur

PATRICK D. O′HARA, PhD, is founder of O–TEK Enterprises, a consulting firm based in Fremont, California. His other books published by Wiley include The Total Marketing and Sales Plan (book/disk set) and SBA Loans: A Step–by–Step Guide, Second Edition.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0471078298
• ISBN 13: 9780471078296
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 320
• Coordonnées du fabricant: JOSSEY-BASS; https://www.wiley.com/en-us; ; 111 River Street; Hoboken; NJ; 7030; Etats-Unis
• Personne responsable: non disponible