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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits - Couverture rigide

Hallberg, Garth

 
9780471120049: All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Couverture rigide
ISBN 10 : 0471120049 ISBN 13 : 9780471120049
Editeur : John Wiley & Sons Inc, 1995

Synopsis

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Garth Hallberg, Worldwide Director of Differential Marketing at Ogilvy & Mather, is one of the few people in the industry with extensive experience in both media advertising--at J. Walter Thompson--and direct marketing--at Ogilvy Direct. His clients have included such leading marketers as Kraft, Unilever, Seagram, Kimberly-Clark, Sears, and Ford.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1995
Langue
anglais
ISBN 10 
0471120049
ISBN 13 
9780471120049
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
Wiley VCH Verlag GmbH
info@wiley-vch.de

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