All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits - Couverture rigide

Hallberg, Garth

Couverture rigide

ISBN 10 : 0471120049 ISBN 13 : 9780471120049

Editeur : John Wiley & Sons Inc, 1995

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A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l?auteur

Garth Hallberg, Worldwide Director of Differential Marketing at Ogilvy & Mather, is one of the few people in the industry with extensive experience in both media advertising--at J. Walter Thompson--and direct marketing--at Ogilvy Direct. His clients have included such leading marketers as Kraft, Unilever, Seagram, Kimberly-Clark, Sears, and Ford.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteurJohn Wiley & Sons Inc
Date d'�dition1995
ISBN 10 0471120049
ISBN 13 9780471120049
ReliureReli�
Langueanglais
Nombre de pages336

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Hallberg, Garth

Edit� par Wiley, 1995

ISBN 10 : 0471120049 ISBN 13 : 9780471120049

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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits: Differential Marketing Strategy for Brand Growth and Profits

Garth Hallberg

Edit� par John Wiley and Sons Ltd, United States, New York, 1995

ISBN 10 : 0471120049 ISBN 13 : 9780471120049

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Paperback. Etat : Very Good. A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur GOR005227237

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Hardcover. Etat : Very Good. All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N� de r�f. du vendeur 7719-9780471120049

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All Consumers are not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits

Hallberg, Garth

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ISBN 10 : 0471120049 ISBN 13 : 9780471120049

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Etat : Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 336 | Sprache: Englisch | Produktart: B�cher. N� de r�f. du vendeur 363970/2

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All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

Hallberg, Garth

Edit� par John Wiley & Sons, 1996

ISBN 10 : 0471120049 ISBN 13 : 9780471120049

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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

Hallberg, Garth

Edit� par John Wiley & Sons, 1996

ISBN 10 : 0471120049 ISBN 13 : 9780471120049

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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

Hallberg, G.

Edit� par John Wiley & Sons, 1995

ISBN 10 : 0471120049 ISBN 13 : 9780471120049

Ancien ou d'occasion Couverture rigide

Vendeur : Anybook.com, Lincoln, Royaume-Uni

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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471120049. N� de r�f. du vendeur 9537579

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