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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits - Couverture rigide
Synopsis
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Garth Hallberg, Worldwide Director of Differential Marketing at Ogilvy & Mather, is one of the few people in the industry with extensive experience in both media advertising--at J. Walter Thompson--and direct marketing--at Ogilvy Direct. His clients have included such leading marketers as Kraft, Unilever, Seagram, Kimberly-Clark, Sears, and Ford.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits: Differential Marketing Strategy for Brand Growth and Profits
Edité par
Wiley, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005227237
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All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits
Edité par
Wiley & Sons, Incorporated, John, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP14354814
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All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
Edité par
John Wiley & Sons, 1996
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
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Couverture rigide
Vendeur : Goldstone Books, Llandybie, Royaume-Uni
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Hardcover. Etat : Good. No Dustjacket. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0007493094
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Edité par
John Wiley & Sons, 1996
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471120049. N° de réf. du vendeur 4121118
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Edité par
John Wiley & Sons, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471120049. N° de réf. du vendeur 9537580
Quantité disponible : 1 disponible(s)
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Edité par
John Wiley & Sons, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471120049. N° de réf. du vendeur 9537579
Quantité disponible : 1 disponible(s)
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits Hallberg, Garth
Edité par
Wiley, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Vendeur : Hubert Colau, LA BAZOCHE GOUET, France
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Etat : 2. relie sous jaquette illustrà e TRES BON ETAT ANGLAIS. N° de réf. du vendeur AJ9258
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All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits
Edité par
Wiley & Sons, Incorporated, John, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4350867-75
Quantité disponible : 1 disponible(s)
Image d'archives
All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits
Edité par
Wiley & Sons, Incorporated, John, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4350867-75
Quantité disponible : 1 disponible(s)
Image d'archives
All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits
Edité par
Wiley & Sons, Incorporated, John, 1995
ISBN 10 : 0471120049
ISBN 13 : 9780471120049
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP14354814
Quantité disponible : 1 disponible(s)