This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
This book addresses the process of global operations management–from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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