Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers - Couverture rigide

Wilson, Larry; Wilson, Hersch

 
9780471133636: Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
Couverture rigide
ISBN 10 : 0471133639 ISBN 13 : 9780471133636
Editeur : John Wiley & Sons Inc, 1994

Synopsis

This volume introduces and describes the innovative concept of partnering, which is based on the premise that today's firms are not looking for products and services, but rather partners, companies, and individuals who can assist them in solving high-level strategic problems.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

"There′s only one Larry Wilson . . . number one when it comes to the art of selling." ––Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California

"Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between."––Harvey Mackay, Author of Swim with the Sharks

"Regardless of your position within the company, your task in the second half of these unforgiving ′90s will be to help your company learn how to get, how to treat, and how to keep customers. Read Larry′s new book and you will be much better prepared to accomplish this mission."––Lou Pritchett, Former VP of Sales and Customer Development, Procter & Gamble

Stop Selling, Start Partnering outlines a fresh approach to finding and keeping customers through powerful, long–lasting partnerships. Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson shows managers, executives, and salespeople how to design and nurture "customer–keeping" organizations. Filled with smart advice and practical customer partnering guidelines, Stop Selling, Start Partnering redefines the new success factors for every organization that faces the daily challenge of finding and keeping customers.

Biographie de l'auteur

LARRY WILSON has been in the training and consulting business for over thirty years. He founded Wilson Learning and started Pecos River Learning Centers in 1982. He is coauthor of two bestselling books, The One Minute Sales Person and Changing the Game: The New Way to Sell.

HERSCH WILSON is a Senior Vice President and Lead Facilitator with Pecos River Learning Centers. Before joining Pecos, he was a freelance writer and also coauthored Changing the Game: The New Way to Sell.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1994
Langue
anglais
ISBN 10 
0471133639
ISBN 13 
9780471133636
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471147411: Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers: The New Thinking About Finding and Keeping Customers

Edition présentée

ISBN 10 :  0471147419 ISBN 13 :  9780471147411
Editeur : Wiley, 1996
Couverture souple