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Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality - Couverture rigide

Bu3; Ziccardi, Don

 
9780471139102: Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality
Couverture rigide
ISBN 10 : 0471139106 ISBN 13 : 9780471139102
Editeur : John Wiley & Sons Inc, 1997

Synopsis

The head of a leading New York retail ad agency shares his secrets for effective marketing and advertising This book shows retailers how to develop a marketing plan that profiles their optimum store customer. Ziccardi tells readers how to develop a unique message or image and to promote that image through both traditional and non-traditional advertising media, including billboards, print ads, cable and the Internet. Offers techniques for identifying the best customers, analyzing their buying habits, and drawing them into stores Packed with real-life anecdotes and examples of successful campaigns DONALD ZICCARDI (New York, New York) is CEO of Ziccardi & Partners, Inc. His clients include Ellen Tracy, Izod Lacoste, Trump Regency Hotel, Random House, and Citibank. DAVID MOIN (New York, New York) is Senior Editor and Associate Publisher of Women's Wear Daily.

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À propos de l'auteur

DONALD ZICCARDI is CEO of Ziccardi & Partners, Inc., a New York-based ad agency whose major clients include Ellen Tracy, the Millennium Broadway hotel, Citibank, Izod Lacoste, TV Guide, Federated Department Stores, jewelry and cosmetic trade shows, and many worldwide publishers including Random House, Times Books, Dell, Dutton, Penguin USA, and NAL. He is a CPA with a BA in marketing and an MBA in finance from Baruch College. Ziccardi has held positions of vice president and senior vice president of marketing, advertising, and public relations for the May Company, B. Altman, and Macy's. DAVID MOIN is a senior editor responsible for retail coverage at Women's Wear Daily and a successful freelance writer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1997
Langue
anglais
ISBN 10 
0471139106
ISBN 13 
9780471139102
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible