The Internet Strategic Plan: A Step-by-step Guide to Connecting Your Company - Couverture souple

Schulman, Martin; Smith, Rick

Couverture souple

ISBN 10 : 0471142751 ISBN 13 : 9780471142751

Editeur : John Wiley & Sons Inc, 1997

Synopsis

This text aims to address the needs of managers in organizations using Internet technology. It looks at the issues of managing the process of gaining and using Internet capabilities. The technical challenges can be considerable and the other big stumbling blocks are managerial and organizational. The book is intended as a customizable set of blueprints, a step-by-step set of procedures and policies companies can use to assess their Internet needs and manage the process of gaining and using Internet capabilities. It seeks to make the process manageable by applying to it traditional project planning techniques used by companies for every large endeavour. The software provided on 3 inch disk for the PC contains a full set of templates and checklists.

A propos du livre

Quatrième de couverture

Everything you′ll need to plan a company–wide Internet and World Wide Web presence

It′s become a matter of maintaining your competitive position in the global marketplace. You need to develop a solid Internet and Web presence now. But how do you go about defining a solution? The timely development of your corporate Web solution has become a priority.

The Internet Strategic Plan gives you all of the management tools you need for creating a strong Internet and Web presence. A blueprint for your strategic plan, this book guides you every step of the way in establishing your company′s place on the Internet and World Wide Web. You′ll get a set of proven, flexible, logical procedures to help you set up an appropriate Internet project plan to accommodate most businesses and organizations.

The Internet Strategic Plan also provides you with:
∗ Advice and pointers from companies who share their Internet/Web experiences in question–and–answer case studies
∗ Recommendations on how long each step should take, who should be involved, the options for completing the step, many of the hazards to avoid, and the ideal end result
∗ Insight and information about technical, cultural, and legal implications, different types of connectivity, and how to find consultants, Internet Service Providers, and Web site developers
∗ Straight talk on network and technical requirements, system design, and marketing and operations plans

Présentation de l'éditeur

You′re confronted with setting up and managing your company′s Internet capabilities and you′ve got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step–by–step procedures included in this book, you can effectively set up a customized Internet plan to meet your company′s needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy––from identifying the key players and what information is needed to technical and network requirements.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0471142751
• ISBN 13: 9780471142751
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible