The Fast Forward MBA in Business - Couverture souple

O'Brien, Virginia

 
9780471146605: The Fast Forward MBA in Business
Couverture souple
ISBN 10 : 0471146609 ISBN 13 : 9780471146605
Editeur : John Wiley & Sons Inc, 1996

Synopsis

The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business. What's the difference between a manager and a leader? What is the lowdown on all of the restructuring and reengineering hype? How do the numbers from accounting play into overall strategy? What are the big and small of economics. These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast. VIRGINIA O'BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co-author of The Portable MBA Desk Reference.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

The Fast Forward MBA in Business brings you the information you need when you need it most –– now!

This practical, easy–to–use guide gives you instant access to the cutting–edge thought and hard–won wisdom of experienced executives, savvy entrepreneurs, and top business educators. In short, lively segments it delivers the information you need without bogging you down in theory. You′ll find brief descriptions of key concepts, tips on real–world applications, compact case studies, helpful tables, and warnings on how to avoid pitfalls.

Here are all the tools you need to plan the big moves, make the big decisions, and do business on a whole new level, including
∗ Knowing when to lead and when to manage
∗ Forming and using alternative teams
∗ Using the company′s financial statement to develop strategy
∗ Getting the most out of information technology
∗ And much more

From the creators of the bestselling Portable MBA series comes The Fast Forward MBA

The Fast Forward MBA series is:
∗ A quick way to brush up on new ideas
∗ An easy–to–use format that fits in any briefcase
∗ Real–world information that you can put to use now!

Présentation de l'éditeur

The ultimate crash course in business

From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business.

∗ What′s the difference between a manager and a leader?
∗ What is the lowdown on all of the restructuring and reengineering hype?
∗ How do the numbers from accounting play into overall strategy?
∗ What are the big and small of economics.

These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast.

VIRGINIA O′BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co–author of The Portable MBA Desk Reference.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1996
Langue
anglais
ISBN 10 
0471146609
ISBN 13 
9780471146605
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible