Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers: The New Thinking About Finding and Keeping Customers - Couverture souple

Wilson, Larry

 
9780471147411: Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers: The New Thinking About Finding and Keeping Customers
Couverture souple
ISBN 10 : 0471147419 ISBN 13 : 9780471147411
Editeur : Wiley, 1996

Synopsis

"There's only one Larry Wilson . . . number one when it comes tothe art of selling." --Warren Bennis, University Professor andDistinguished Professor of Business Administration University ofSouthern California

"Stop Selling, Start Partnering will help you take a fresh look atyour selling activities whether you are in the boardroom, face toface with customers, or anywhere in between."--Harvey Mackay, Author of Swim with the Sharks

"Regardless of your position within the company, your task in thesecond half of these unforgiving '90s will be to help your companylearn how to get, how to treat, and how to keep customers. ReadLarry's new book and you will be much better prepared to accomplishthis mission."--Lou Pritchett, Former VP of Sales and CustomerDevelopment, Procter & Gamble

Stop Selling, Start Partnering outlines a fresh approach to findingand keeping customers through powerful, long-lasting partnerships.Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson showsmanagers, executives, and salespeople how to design and nurture"customer-keeping" organizations. Filled with smart advice andpractical customer partnering guidelines, Stop Selling, StartPartnering redefines the new success factors for every organizationthat faces the daily challenge of finding and keeping customers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

LARRY WILSON has been in the training and consulting business forover thirty years. He founded Wilson Learning and started PecosRiver Learning Centers in 1982. He is coauthor of two bestsellingbooks, The One Minute Sales Person and Changing the Game: The NewWay to Sell.

HERSCH WILSON is a Senior Vice President and Lead Facilitator withPecos River Learning Centers. Before joining Pecos, he was afreelance writer and also coauthored Changing the Game: The New Wayto Sell.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
1996
Langue
anglais
ISBN 10 
0471147419
ISBN 13 
9780471147411
Reliure
Broché
Nombre de pages
316
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780471133636: Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers

Edition présentée

ISBN 10 :  0471133639 ISBN 13 :  9780471133636
Editeur : John Wiley & Sons Inc, 1994
Couverture rigide