The Portable MBA in Entrepreneurship - Couverture rigide

Couverture rigide

ISBN 10 : 0471160784 ISBN 13 : 9780471160786

Editeur : John Wiley & Sons Inc, 1997

Synopsis

This text covers topics that entrepreneurs need to know to start and run entrepreneurial ventures effectively. It discusses: how to create a business plan; financial projections; financing a business using venture capital or using debt financing; and getting help from the government and other agencies. Other topics covered include: marketing; legal and tax issues; intellectual property issues; franchizing; and harvesting your business. This second edition updates these chapters, especially with the use of case studies.

A propos du livre

Quatrième de couverture

Your golden opportunity to get a state–of–the–art education in entrepreneurship in your spare time and at a tiny fraction of the cost of an MBA program . . .

. . . From an all–star team that includes: William D. Bygrave, Babson College . . . Jeffry Timmons, Harvard University and Babson College . . . Karl Vesper, University of Washington . . . Gerry Hills, University of Illinois, Chicago . . . Robert Ronstadt, Pepperdine University . . . David E. Gumpert, David Gumpert Communications . . . William Wetzel, University of New Hampshire . . . Joel Shulman, Babson College . . . Elizabeth Gatewood, University of Houston . . . Richard Mandel, Babson College . . . Joseph Iandiorio, Iandiorio & Teska . . . Steve Spinelli, Babson College . . . J. William Petty, Baylor University . . . Bruce Kirchhoff, New Jersey Institute of Technology . . . Julian Lange, Babson College.

"Bygrave has assembled a thoughtful and highly usable volume. The fundamentals are all here . . . from how to recognize entrepreneurial opportunity to the development of successful business plans and financial arrangements. This book will be on the desk of every aspiring entrepreneur who wants a ready reference with a wealth of information equal to his dreams of entrepreneurial success." Alfred E. Osborne, Jr. Director, Entrepreneurial Studies Center

"Bygrave′s book includes all the right stuff: the right topics, the right applications, and the right concepts for the MBA student seriously interested in entrepreneurship or providing goods and services to the growth segment of the business world." Donald L. Sexton, William H. Davis Chair of American Free Enterprise System, Ohio State University

"This book is a ′keeper.′ The entrepreneur will be referring to it through the startup process and long afterward. This will be the bible for those who want to create and grow their own ventures." Frank Hoy Dean, College of Business Administration, University of Texas, El Paso

With the global marketplace now a reality, entrepreneurs and small businesses are seizing opportunities at a rate never before equaled. New markets emerge almost daily, offering boundless potential to those with the vision to see them, the courage to pursue them, and the persistence to capture them. But a keen eye, a strong heart, and a tenacious temperament do not guarantee success in this swirling maelstrom of competition. You′ll also need a generous supply of the most precious commodity in the global marketplace knowledge.

The Portable MBA in Entrepreneurship, Second Edition equips real–world entrepreneurs with the same state–of–the–art business knowledge and information taught to MBA candidates in top business schools. William Bygrave has reassembled his all–star team of professors, consultants, and entrepreneurs to expand and update this bestseller. Every chapter is brought into step with the times through a host of new case studies and examples, and the changing legal, tax, and regulatory climates for small businesses and entrepreneurs are examined and explained as well. New and updated topics covered in this indispensable Second Edition include:

• Using the Internet as both a source of opportunities and a resource for generating additional revenues
• Discovering the perfect business opportunity
• Creating a business plan
• Financing a business with venture capital or debt financing
• Managing for growth
• Protecting intellectual property
• Harvesting your business

Amazingly, while The Portable MBA in Entrepreneurship, Second Edition brings you the collective wisdom of some of the top guns in the academic and business worlds, you don′t need an academic background to understand it. Featuring solid, substantive information written in a clear and engaging style, this book is your golden opportunity to get a five–star education in entrepreneurship at a take–out price.

Also available, The Portable MBA in Entrepreneurship Case Studies.

The Portable MBA Series

The Portable MBA, with over 150,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Now, with the Portable MBA Series, Wiley takes this idea one step further by providing readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today′s vital business topics.

SERIES TITLES:

Core Curriculum

The New Portable MBA

• The Portable MBA in Marketing
• The Portable MBA in Finance and Accounting
• The Portable MBA in Management
• The Portable MBA in Entrepreneurship, Second Edition
• The Portable MBA in Investment
• The Portable MBA in Strategy
• The Portable MBA in Economics

Vital Business Topics

Real–Time Strategy

• New Product Development Total Quality Management
• Psychology for Leaders
• Market–Driven Management

Also Available

The Portable MBA Desk Reference

• The Portable MBA in Entrepreneurship Case Studies

Présentation de l'éditeur

"This book will be on the desk of every aspiring entrepreneur . . ." Alfred E. Osborne, Jr., Director, Entrepreneurial Studies Center

"This will be a bible for those who want to create and grow their own ventures." Frank Hoy, Dean, College of Business Administration, University of Texas, El Paso

In this updated business aid, you will find out how top business schools are preparing students to meet the challenges of the entrepreneurial–driven business climate of the 1990s. William Bygrave has assembled an all–star team of professors, consultants, thinkers, and doers to compile this practical guide. It shows how to identify an opportunity, create a business plan, do financial projections, finance a business, and get government help. The book also covers marketing, tax issues, intellectual property, franchising, and selling. A new chapter on business on the Internet has been added.

WILLIAM BYGRAVE (Carlisle, Massachusetts) is the director of the Center for Entrepreneurial Studies at Babson College. A successful entrepreneur in his own right, Bygrave founded a high–tech company funded with venture capital and co–founded a pharmaceutical database company.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0471160784
• ISBN 13: 9780471160786
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 526
• Éditeur: Bygrave William D.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible