Increasing Hits and Selling More on Your Web Site - Couverture souple

Helmstetter, Jerry

 
9780471169444: Increasing Hits and Selling More on Your Web Site
Couverture souple
ISBN 10 : 0471169447 ISBN 13 : 9780471169444
Editeur : John Wiley & Sons Inc, 1997

Synopsis

Do your best customers know where to find you? It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites. Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success. You'll find out how to: Make your site irresistible to your target audience-and reach them using a proven 16-step promotional campaign Submit your site to hundreds of search engines and directories Create multiple revenue streams with only one site Guide customers through your site and close the sale Build word of mouth, create repeat customers, and charge for ad space on your site Cut the costs of setting up a site-from hiring freelance graphic designers to selecting Internet providers Avoid common marketing mistakes and outfox your competition Visit this book's Web site at: http://www monsoon.org/book Visit our Web site at: http://www wiley.com/compbooks/

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Do your best customers know where to find you?

It can get pretty lonely out in cyberspace if nobody knows you′re there. That′s why this book gives you detailed, hands–on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You′ll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.

Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.

You′ll find out how to:
∗ Make your site irresistible to your target audience–and reach them using a proven 16–step promotional campaign
∗ Submit your site to hundreds of search engines and directories
∗ Create multiple revenue streams with only one site
∗ Guide customers through your site and close the sale
∗ Build word of mouth, create repeat customers, and charge for ad space on your site
∗ Cut the costs of setting up a site–from hiring freelance graphic designers to selecting Internet providers
∗ Avoid common marketing mistakes and outfox your competition

Visit this book′s Web site at:

http://www.monsoon.org/book

Visit our Web site at: http://www.wiley.com/compbooks/

Biographie de l'auteur

GREG HELMSTETTER received his MBA in marketing from the Wharton School. He is the cofounder of Monsoon Media Development and has developed online marketing strategies for businesses ranging from start–ups to Fortune 500 corporations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1997
Langue
anglais
ISBN 10 
0471169447
ISBN 13 
9780471169444
Reliure
Broché
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible