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Synopsis
This text tackles the issue of how a "Web master" can measure the commercial value of a site in order to make decisions about ongoing investments and content development. It offers advice on creating a workable productivity plan, selecting the right tools, gathering and interpreting data, and using the results to build a more effective site. Topics covered include: establishing site objectives; audience analysis; information gathering and analysis; server monitoring; understanding the Web site life cycle; and content evolution.
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Measuring the Impact of Your Web Site
Edité par
Wiley & Sons, Incorporated, John, 1997
ISBN 10 : 0471172499
ISBN 13 : 9780471172499
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 58004637-6
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EUR 10,01
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)