Managing Technological Innovation: Competitive Advantage from Change - Couverture rigide

Betz, Frederick

Couverture rigide

ISBN 10 : 0471173800 ISBN 13 : 9780471173809

Editeur : John Wiley & Sons Inc, 1997

Synopsis

How can society deliberately create new technology and exploit this in economic development, connecting science, technology and economy? This book seeks to answer that question in examining the management of technology. It addresses the fundamentals as well as the new technologies which contemporary changes in approach have have brought about.

A propos du livre

Quatrième de couverture

Strategy, Innovation, Technology/Industrial Technology

The fully revised and updated guide for linking science and technology to business competitiveness in technology–driven industries.

Management of technology (MOT) is the point at which technological strategy engages business strategy to create new business opportunities. Managing Technological Innovation, Third Edition introduces the theory of managing technological progress in all technologies, including material, power, biological, and information technologies.

Frederick Betz, a longtime contributor to technology management, provides a balance of innovation theory and innovation cases, citing numerous case studies of actual practice in both successful and unsuccessful innovation.

Betz discusses MOT from two approaches descriptive (identifying historical patterns) and prescriptive (application to the future) to offer a wide range of options for formulating a winning innovation strategy and management plan. Updated and new coverage includes:

• The interaction between science, technology, and the economy as the continuing critical feature in global competition and economic sustainability

• New focus on managing innovation in services science, as well as continuing emphasis on managing innovation in hardware and software technologies, and in genetics and biotechnologies

Two levels of innovation are covered at the micro–level of business practices and at the macro–level of national innovation systems. Managing Technological Innovation provides insights and techniques for dealing with technological change to gain a competitive edge, and it remains the hallmark text in this area of management of innovation and technical entrepreneurship.

Présentation de l'éditeur

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0471173800
• ISBN 13: 9780471173809
• Reliure: Relié
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible