Synopsis
Who will remain a loyal customer and who won't? What kind of marketing approach is most likely to increase sales? What can customer buying patterns tell us about improving our inventory control? What type of credit approval process will work best for us and our customers? The answers to these and all your crucial business questions lie buried in your company's information systems. This book supplies you with powerful tools for mining them. Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here's your chance to learn all about: How leading companies across North America are using data mining to beat the competition How each tool works, and how to pick the right one for the job Seven powerful techniques -cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets How to prepare data sources for data mining, and how to evaluate and use the results you get Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
MICHAEL J. A. BERRY and GORDON LINOFF are principals at MRJ Technology Solutions, a Pennsylvania-based firm specializing in data warehousing and data mining for business applications. They also conduct seminars on data mining for Fortune 100 companies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Data Mining Techniques: Marketing, Sales and Customer...
Image d'archives
Data Mining Techniques: For Marketing, Sales, and Customer Support
Edité par
Wiley, 1997
ISBN 10 : 0471179809
ISBN 13 : 9780471179801
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00091458349
Acheter D'occasion
EUR 6,44
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques: For Marketing, Sales, and Customer Support
Edité par
Wiley, 1997
ISBN 10 : 0471179809
ISBN 13 : 9780471179801
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00082814423
Acheter D'occasion
EUR 6,44
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques : For Marketing, Sales, and Customer Support
Edité par
Wiley & Sons, Incorporated, John, 1997
ISBN 10 : 0471179809
ISBN 13 : 9780471179801
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3299784-6
Acheter D'occasion
EUR 6,46
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques: For Marketing, Sales, and Customer Support
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.8. N° de réf. du vendeur G0471179809I2N00
Acheter D'occasion
EUR 8,93
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques
Vendeur : Library House Internet Sales, Grand Rapids, OH, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Who will remain a loyal customer and who won't? What kind of marketing approach is most likely to increase sales? What can customer buying patterns tell us about improving our inventory control? What type of credit approval process will work best for us and our customers? The answers to these and all your crucial business questions lie buried in your company's information systems. This book supplies you with powerful tools for mining them. Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here's your chance to learn all about: * How leading companies across North America are using data mining to beat the competition * How each tool works, and how to pick the right one for the job * Seven powerful techniques -cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets * How to prepare data sources for data mining, and how to evaluate and use the results you get Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. N° de réf. du vendeur 123738253
Acheter D'occasion
EUR 3,58
Frais de port :
EUR 6,07
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques: Marketing, Sales and Customer Support
Edité par
John Wiley & Sons 19/06/1997, 1997
ISBN 10 : 0471179809
ISBN 13 : 9780471179801
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780471179801
Acheter D'occasion
EUR 4,85
Frais de port :
EUR 5,68
De Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques: For Marketing, Sales, and Customer Support
Edité par
Wiley, 1997
ISBN 10 : 0471179809
ISBN 13 : 9780471179801
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001899972
Acheter D'occasion
EUR 4,71
Frais de port :
EUR 6,37
De Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Data Mining Techniques: For Marketing, Sales, and Customer Support
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_452647051
Acheter D'occasion
EUR 8,94
Frais de port :
EUR 3,26
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques: Marketing, Sales and Customer Support
Edité par
John Wiley & Sons 19/06/1997, 1997
ISBN 10 : 0471179809
ISBN 13 : 9780471179801
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780471179801
Acheter D'occasion
EUR 4,85
Frais de port :
EUR 7,94
De Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Data Mining Techniques : For Marketing, Sales, and Customer Support
Edité par
Wiley & Sons, Incorporated, John, 1997
ISBN 10 : 0471179809
ISBN 13 : 9780471179801
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP32716116
Acheter D'occasion
EUR 5,36
Frais de port :
EUR 9,10
De Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)