Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Intergration - Couverture rigide

Clemente, Mark N.; Greenspan, David S.

Couverture rigide

ISBN 10 : 047119056X ISBN 13 : 9780471190561

Editeur : John Wiley & Sons Inc, 1998

Synopsis

Challenging the conventional emphasis on cost-reduction synergies, this book presents the authors' blueprint for mergers that yield strategic synergies and high returns in meeting long-term growth, increased market share, and revenue generation objectives. Mark Clemente and David Greenspan explore in detail the marketing, sales, and organizational issues that are vital aspects of successful M&A ventures. They take executives through the entire strategic M&A process - from setting objectives, to evaluating target companies, to aligning corporate cultures in an effort to ensure problem-free integration. They show how to maintain a sharp focus on the markets that will be reached by the merger - and they offer invaluable advice on charting a steady course through the often tumultuous period of integration, when organizational chaos can cause the merged company to lose momentum, market share, and the backing of customers, prospects, and shareholders.

A propos du livre

À propos de l'auteur

MARK N. CLEMENTE, president of Clemente, Greenspan & Co., Inc., has twenty years of experience in marketing, business development, and acquisition planning. He has handled consulting assignments for Fortune 1000 clients and major middle-market firms, and is the author of The Marketing Glossary: Key Terms, Concepts, and Applications.

DAVID S. GREENSPAN, cofounder of Clemente, Greenspan & Co., Inc., has spent more than fifteen years analyzing companies as targeted investments and acquisition candidates. He has developed strategic marketing, sales, and communication programs for companies engaged in mergers, acquisitions, and corporate restructurings. Mr. Clemente and Mr. Greenspan are frequent speakers before major business groups on the topics of predeal planning and postmerger integration.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 047119056X
• ISBN 13: 9780471190561
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne