Articles liés à The Portable MBA in Marketing
Synopsis
Der schnellste Weg, Ihre Produkte und Ideen zu vermarkten! Einer der Bestseller der 'Portable MBA'-Reihe, jetzt in vollständig überarbeiteter und aktualisierter Neuauflage, hilft Ihnen beim Planen und Entscheiden. Fesselnd und gut verständlich geschrieben - in dem Stil, der diese Reihe so erfolgreich macht!
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing.
ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Portable MBA in Marketing
Edité par
Wiley, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00471193674-G
Quantité disponible : 1 disponible(s)
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The Portable Mba in Marketing
Edité par
John Wiley & Sons, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0471193674. N° de réf. du vendeur 9128936
Quantité disponible : 1 disponible(s)
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The Portable MBA in Marketing
Edité par
John Wiley & Sons, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780471193678. N° de réf. du vendeur 8596824
Quantité disponible : 1 disponible(s)
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The Portable MBA in Marketing: 31 (The Portable MBA Series)
Edité par
John Wiley & Sons Inc, United States, New York, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001464926
Quantité disponible : 2 disponible(s)
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The Portable MBA in Marketing
Edité par
Wiley (edition 2), 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. 2. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 0471193674-11-1
Quantité disponible : 1 disponible(s)
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The Portable MBA in Marketing
Edité par
Wiley & Sons, Incorporated, John, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 2nd. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3931726-6
Quantité disponible : 3 disponible(s)
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The Portable MBA in Marketing
Edité par
Wiley, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471193674I2N00
Quantité disponible : 1 disponible(s)
Image d'archives
The Portable MBA in Marketing
Edité par
Wiley, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471193674I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
The Portable MBA in Marketing
Edité par
Wiley, 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471193674I4N01
Quantité disponible : 1 disponible(s)
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The Portable MBA in Marketing
Edité par
John Wiley & Sons 27.04.1998., 1998
ISBN 10 : 0471193674
ISBN 13 : 9780471193678
Ancien ou d'occasion
Couverture rigide
Vendeur : NEPO UG, Rüsselsheim am Main, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Auflage: 2. Auflage. 512 Seiten nice ex library book Sprache: Englisch Gewicht in Gramm: 1103 25,1 x 18,8 x 4,1 cm, Gebundene Ausgabe. N° de réf. du vendeur 342974
Quantité disponible : 1 disponible(s)