Intellectual Property: Licensing and Joint Venture Profit Strategies - Couverture rigide

Smith, Gordon V.; Parr, Russell L.

9780471194354: Intellectual Property: Licensing and Joint Venture Profit Strategies

Couverture rigide

ISBN 10 : 0471194352 ISBN 13 : 9780471194354

Editeur : John Wiley & Sons Inc, 1998

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"Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.

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Pr�sentation de l'�diteur

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

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