Economics of Strategy - Couverture rigide

Besanko, David; Dranove, David; Shanley, Mark; Schaefer, Scott

Couverture rigide

ISBN 10 : 047121213X ISBN 13 : 9780471212133

Editeur : John Wiley & Sons, 2003

Synopsis

Book by Besanko David Dranove David Shanley Mark Schaefer

A propos du livre

Quatrième de couverture :

DISCOVER THE ART OF STRATEGIC THINKING

This Third Edition of Besanko, Dranove, Shanley, and Schaefer s highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.

Offering in–depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in–depth coverage of competition in markets with network effects, detailed discussion of the opinion theory of investment, and updated coverage of diversification.

HIGHLIGHTS OF THE THIRD EDITION

• Presents economic principles without overemphasizing the math.
• Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking.
• The authors use Porter s Five Focus as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis.
• Includes coverage of make or buy decisions (Chapters 2–4) and benefit and cost advantage and sustaining advantage (Chapter 12–14).
• Fascinating examples bring the economic models to life. Many of the examples involve businesses outside the United States.

 

Biographie de l'auteur :

Professor David Besanko is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. Besanko is a Kellogg graduate, having received his PhD in Managerial Economics and Decision Sciences in 1982. He received his AB in Political Science from Ohio University in 1977. Before joining the Kellogg faculty in 1991, Professor Besanko was a member of the faculty of the School of Business at Indiana University from 1982 to 1991. In addition, in 1985, he held a post–doctorate position on the Economics Staff at Bell Communications Research. Professor Besanko′s research covers topics relating to industry dynamics, competitive strategy, industrial organization, the theory of the firm, and economics of regulation. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.

À propos de cette édition

• Éditeur: John Wiley & Sons
• Date d'édition: 2003
• ISBN 10: 047121213X
• ISBN 13: 9780471212133
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 656