Book by Dalrymple Douglas J Cron William L DeCarlo Thomas
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THE NEXT BEST THING TO ON–THE–JOB SALES MANAGEMENT EXPERIENCE
User–friendly and highly practical, Dalrymple, Cron, and DeCarlo s Eighth Edition of their classic text will show you how to get out there, manage a sales force, and help them sell. You ll learn how to develop a sales force, manage strategic account relationships, and motivate your sales force. You ll also explore key issues and recent trends, such as team development, diversity in the work force, sales force automation, CRM, inside selling, and global selling.
LEARN HOW TO THINK STRATEGICALLY.
The text presents coverage of the role of strategic thinking and hoe the sales force helps in creating customer value and competitive advantage. The new edition incorporates the resource–based view of developing competitive advantage.
ENHANCE YOUR DATA ANALYSIS SKILLSWITH EXCEL
A functional understanding of Excel will equip you with a competitive advantage on the job, and that s why this text offers a wealth of Excel–based problems.
APPLY WHAT YOU VE LEARNED TO REAL–WORLD SALES MANAGEMENT DILEMMAS.
After each detailed end–of–chapter case, you ll have the opportunity to apply what you ve learned by resolving a realistic business dilemma.
DEVELOP THE CORE COMPETENCIES THAT EVERY SALES MANAGER NEEDS
The text focuses on sales management competencies those core skills you need to be an outstanding sales manager in any setting. These competencies include: strategic action, global perspective, technology, self–management, coaching, and team building.
MANAGE YOUR OWN VIRTUAL SALES FORCE
Sales Management Simulation Software (sold separately) challenges you to manage your own sales department and make decisions on hiring, firing, training, sales contests, pricing, and assigning sales people to territories.
Through seven editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. This book places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Hardcover. Etat : Very Good. Sales Management: Concepts and Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780471230601
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Hardcover. Etat : Good. Some minimal marking. Binding very good. Nice looking book. More on D skid! Multiple copies available this title. Quantity Available: 3. ISBN: 047123060X. ISBN/EAN: 9780471230601. Pictures of this item not already displayed here available upon request. Inventory No: 1560727860. N° de réf. du vendeur 1560727860
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