Strategic Management of Resources and Relationships: Concept - Couverture souple

Harrison, Jeffrey S.

Couverture souple

ISBN 10 : 0471232467 ISBN 13 : 9780471232469

Editeur : John Wiley and Sons (WIE), 2002

Synopsis

From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers -- Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource--based view to develop competitive advantages through the acquisition, development and management of resources. Theya ll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The texta s unique blend of the resource--based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.

A propos du livre

Présentation de l'éditeur

From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers – Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management.

Students will learn how to use the resource–based view to develop competitive advantages through the acquisition, development and management of resources. They′ll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The text′s unique blend of the resource–based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.

Détails de l'édition

• Éditeur: John Wiley and Sons (WIE)
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0471232467
• ISBN 13: 9780471232469
• Reliure: Broché
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible