Companies Are People, Too: Discover, Develop and Grow Your Organization's True Personality - Couverture rigide

Fekete, Sandra; Keith, LeeAnna

Couverture rigide

ISBN 10 : 0471236101 ISBN 13 : 9780471236108

Editeur : John Wiley & Sons Inc, 2003

Synopsis

What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.

A propos du livre

À propos de l'auteur

SANDRA FEKETE is the founder of Fekete + Company, a marketing communications firm that specializes in helping companies attract, retain, and satisfy new customers. She is the developer and sole owner of Companies Are People, Too(r), a revolutionary tool for identifying the unique characteristics and traits of an organization. She received an Honorable Mention for Inc.'s Marketing Master Award and has been nominated for a Working Women Entrepreneurial Excellence Award. LEEANNA KEITH is a professional writer and researcher in New York City. She holds a PhD in history from the University of Connecticut and currently teaches at New School University.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0471236101
• ISBN 13: 9780471236108
• Reliure: Relié
• Nombre de pages: 254
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible