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Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World - Couverture rigide
Synopsis
This book is a direct, practical guide that outlines how an organization can use marketing to distinguish themselves with funders, those they serve, and the public. "Mission-Based Marketing" provides an understanding of such key concepts as why marketing is so crucial to non-profits, what a marketing cycle is and how an organization exists and future services and customers fit into it, and methods to help an organization treat everyone like a customer.
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À propos de l?auteur
PETERC.BRINCKERHOFF is President of Corporate Alternatives, Inc. (CAi), one of the most innovative consulting and training firms in North America. Since 1982, Peter has consulted with thousands of not-for-profit staff and board members, and has been a featured speaker at meetings throughout the United States. Peter is the author of two award-winning books, Mission-Based Management and Financial Empowerment, both from Wiley. Peter's books are used as the core texts in over seventy graduate and undergraduate university programs in nonprofit management. Peter's articles have been published in Advancing Philanthropy, NonProfit World, Strategic Governance, the Journal of Nonprofit and Voluntary Sector Marketing, Communications, and the Grantsmanship Center News. Peter received his bachelor's degree from the University of Pennsylvania and his master's degree in public health administration from Tulane. He is a former VISTA Volunteer and has served as a staff member, executive director, board member, and volunteer for numerous local, state, and national not-for-profits. Peter lives in Springfield, Illinois, with his wife Chris and their three children, Ben, Adam, and Caitlin.
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Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Edité par
John Wiley & Sons Inc, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.55. N° de réf. du vendeur G0471237183I2N00
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Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Edité par
John Wiley & Sons Inc, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55. N° de réf. du vendeur G0471237183I4N10
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Mission-Based Marketing : Positioning Your Not-for-Profit in an Increasingly Competitive World
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
Ancien ou d'occasion
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Mission-Based Marketing : Positioning Your Not-for-Profit in an Increasingly Competitive World
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 2 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP88156145
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Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
Edité par
John Wiley & Sons Inc, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
Edité par
John Wiley & Sons Inc, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
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Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World (Mission-based Management Series)
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John Wiley & Sons Inc, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
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Hardcover. Etat : Sehr gut. Hardcover, Schutzumschlag leicht gebrauchsspurig, ansonsten sehr guter Zustand, John Wiley & Sons Inc 2003, Versand weltweit / international shipping. N° de réf. du vendeur a67-2304092p-11
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Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
Edité par
Wiley, 2002
ISBN 10 : 0471237183
ISBN 13 : 9780471237181
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Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
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