On Target: How the World's Hottest Retailer Hit a Bull's-Eye - Couverture rigide

Rowley, Laura

 
9780471250678: On Target: How the World's Hottest Retailer Hit a Bull's-Eye
Couverture rigide
ISBN 10 : 0471250678 ISBN 13 : 9780471250678
Editeur : Wiley, 2003

Synopsis

The first behind-the-scenes look at the stunning success of America's hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.
Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

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À propos de l?auteur

LAURA ROWLEY is an award-winning television and print journalist specializing in -business. She is the personal finance and career columnist for Self magazine. Her work has also appeared in the New York Times, Parents, and Newsweek. She spent five years with CNN business news in New York. She produced live segments and reported on air for Your Money and Business Unusual. For the latter program, she profiled numerous Fortune 500 companies including Walgreen, Tupperware(R), and DeVry, Inc. Rowley has also appeared on Good Morning America, Oxygen Media, and CNBC.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2003
Langue
anglais
ISBN 10 
0471250678
ISBN 13 
9780471250678
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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Hoboken
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Etats-Unis
Personne responsable
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Autres éditions populaires du même titre

9780471667292: On Target: How the World's Hottest Retailer Hit a Bull's-eye

Edition présentée

ISBN 10 :  0471667293 ISBN 13 :  9780471667292
Editeur : John Wiley & Sons Inc, 2009
Couverture souple