Internet World Guide to One-To-One Web Marketing - Couverture souple

Allen, Cliff; Kania, Deborah

Couverture souple

ISBN 10 : 0471251666 ISBN 13 : 9780471251668

Editeur : John Wiley & Sons Inc, 1998

Synopsis

This is a "next-generation" marketing book that distinguishes itself from the introductory overview books on the shelf by zeroing in on a specific, customer-oriented marketing strategy that makes the most of current technologies. It is a comprehensive resource for understanding and applying the technologies, tools, products and solutions for one-to-one marketing on the Web. Case studies provide real-world examples of technologies such as push, personalization, telephone and A/V conferencing, interactivity, email, Web tracking and analysis tools, and Web community technologies (chat, games, Webisodes). In addition, this book covers how to integrate one-to-one Web marketing strategies with other systems and processes (such as databases and customer service and support), as well as privacy issues, and the future of one-to-one.

A propos du livre

À propos de la quatrième de couverture

How to use your Web site to really connect with your customers and forge lasting relationships with them One-to-one marketing is a revolutionary new strategy for building customer loyalty and generating repeat sales. As marketers the world over are discovering, the Web is an excellent medium for conducting a successful one-to-one marketing campaign. Now, in The Internet World Guide to One-to-One Web Marketing, top Internet marketing experts arm you with all the knowledge and skills you need to develop your own winning one-to-one Web marketing strategy.

Experts Allen, Kania, and Yaeckel get you up to speed on all the hot new Web technologies that marketers are using to forge lasting relationships, one customer at a time. With the help of case studies of some of the most successful one-to-one Web marketing initiatives, they show you exactly how those technologies are being employed to customize offerings and create dialogs with customers. They provide valuable tessons, tips, and guidelines on how to :

Make the best technology selections for your budget and goals, and plan a successful one-to-one Web marketing initiative Build relationships with customers using personalization, push, interactivity, telephone and AN conferencing, e-mail, virtual community, and other cutting-edge Web technologies Integrate one-to-one Web marketing strategies with other processes and systems, such as customer service and support and databases

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0471251666
• ISBN 13: 9780471251668
• Reliure: Broché
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible