Introduction to the Hospitality Industry - Couverture souple

Powers, Tom

Couverture souple

ISBN 10 : 0471252441 ISBN 13 : 9780471252443

Editeur : John Wiley & Sons Inc, 1999

Synopsis

Covering all aspects of operations in the hotel, foodservice, restaurant, travel and tourism businesses, including operations and sales, this textbook provides comprehensive treatment of the industry. It includes learning objectives, summaries, review questions, key terms and concepts, as well as an international chapter, "Field Practice Notes", and case histories.

A propos du livre

Quatrième de couverture

Rave Reviews from Students and Instructors on this Classic Introduction to the Hospitality Industry From Instructors "The industry practice notes bring a contemporary focus to the text, and case studies are thought–provoking and will provide an excellent basis for classroom discussion." Patricia R. Agnew, Johnson & Wales University "I find the text a valuable source of information for our introductory course." James D. Bennett, Indiana University–Purdue University, Indianapolis " very clear, down–to–earth style , easy to understand, and very well written." John W. Dunn, Santa Barbara City College "The new edition enables the students to take a concept or fact and tie it to the real world." Paul J. Meyer, Northwestern Business College From Students "The authors’ writing style is easy to follow and held my interest for pages at a time." Larry Slade, Colorado State University "Concepts were clearly explained and ‘real world’ examples supported the theories." Saskia Villamil, Northern Virginia Community College Reflecting rapidly changing industry trends, Introduction to the Hospitality Industry, Fourth Edition consolidates all aspects of foodservice, lodging, and tourism operations into an up–to–date, comprehensive overview of the hospitality industry. This fully revised edition presents topics covered in introductory hospitality programs from sales, service, and marketing to career planning and business opportunities.

Présentation de l'éditeur

An abridged paperback edition of the acclaimed Introduction to Management in the Hospitality Industry, Sixth Edition, this popular resource covers all aspects of the hotel, foodservice, restaurant, and travel and tourism businesses, including operations, marketing, and sales. As in previous editions, the management functions covered in the larger text have been excluded. Reflecting the latest trends in this rapidly changing industry, it stresses problem–solving tools rather than answers and industry–wide trends rather than facts and figures

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0471252441
• ISBN 13: 9780471252443
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible