Internet World: Essential Business Tactics for the Net - Couverture souple

Chase, Larry

Couverture souple

ISBN 10 : 0471257222 ISBN 13 : 9780471257226

Editeur : John Wiley & Sons Inc, 1998

Synopsis

This text aims to provide readers with strategies and tactics to stay one step ahead of competitors. Small businesses and large corporations alike should discover how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. Readers should also learn how to use the Web to test new products, services as well as prospective clients, and how to implement a search strategy for finding information.

A propos du livre

Présentation de l'éditeur

"Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." –David S. Klein Associate Publisher/Editor, Advertising Age

From the nation′s #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company.

The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." Chase reveals insider′s secrets and tips garnered from his own experience and those of his clients on how to exploit the Net for all it′s worth. This book arms you with an arsenal of strategies and tactics that will keep you one step ahead of your competitors. You′ll learn how to use the Net to:
∗ Increase purchasing power and reduce operating costs
∗ Find free information that other people pay for
∗ Keep close tabs on your competition
∗ Test new products, services, and ideas while developing your brand
∗ Prospect for new business and create instant, inbound leads
∗ Build new audiences for your products and services
∗ Design and implement direct marketing, sales, and PR strategies

Special Offer!

Get free access to the archives of Larry Chase′s Web Digest For Marketers (WDFM) for one year. WDFM features thousands of short reviews of business–oriented Web sites. You also get access to a companion Web site where you′ll find hyperlinked resource listings for each chapter in the book and regular book updates.

Visit our Web site at www.wiley.com/compbooks/

Visit the companion Web site at www.wiley.com/compbooks/chase

Biographie de l'auteur

LARRY CHASE is an international Internet marketing expert who has consulted with New York Life, 3Com, NASDAQ, Con Edison, EDS, Hotel Discounts, Auto–By–Tel, 1–800–FLOWERS, and other Fortune 500 companies. He founded the first online ad agency and is the publisher of Web Digest For Marketers. His articles, reviews, and columns appear in such publications as Advertising Age, Business Marketing, and Dutch InfoWorld. His insights on the Internet are sought after by media giants such as the New York Times, BusinessWeek, USA Today, Inc. magazine, CBS, CNN, and CNBC as well as many trade journals and newsletters.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0471257222
• ISBN 13: 9780471257226
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible