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Synopsis
The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry. Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers. He is the founder and former CEO of Shook Associates and the American Executive Life Insurance Company. He is the author or coauthor of thirty-five books, including The IBM Way, Mary Kay on People Management, and Mary Kay's You Can Have It All.
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À propos de l?auteur
ROBERT L. SHOOK is a seasoned author, former salesman, and founder and former CEO of Shook Associates and American Executive Life Insurance Company. He is also the author of forty-five books, including The IBM Way, Honda: An American Success Story, and Turnaround: The New Ford Motor Company.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition2002
- ISBN 10 0471263230
- ISBN 13 9780471263234
- ReliureRelié
- Langueanglais
- Nombre de pages352
- Coordonnées du fabricantnon disponible
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Jackpot: Harrah's Winning Secrets for Customer Loyalty
Edité par
John Wiley & Sons 07/01/2003, 2003
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780471263234
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Jackpot: Harrah's Winning Secrets for Customer Loyalty
Edité par
John Wiley & Sons 07/01/2003, 2003
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780471263234
Quantité disponible : 2 disponible(s)
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Jackpot! : Harrah's Winning Secrets for Customer Loyalty
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4720100-6
Quantité disponible : 1 disponible(s)
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Jackpot! : Harrah's Winning Secrets for Customer Loyalty
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 2351127-6
Quantité disponible : 1 disponible(s)
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Jackpot! : Harrah's Winning Secrets for Customer Loyalty
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 2351126-75
Quantité disponible : 3 disponible(s)
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Jackpot!: Harrah's Winning Secrets for Customer Loyalty
Edité par
Wiley, 2002
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. N° de réf. du vendeur G0471263230I4N00
Quantité disponible : 1 disponible(s)
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Jackpot!: Harrah's Winning Secrets for Customer Loyalty
Edité par
Wiley, 2002
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. N° de réf. du vendeur G0471263230I4N00
Quantité disponible : 1 disponible(s)
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Jackpot!: Harrah's Winning Secrets for Customer Loyalty
Edité par
Wiley, 2002
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.35. N° de réf. du vendeur G0471263230I2N00
Quantité disponible : 1 disponible(s)
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Jackpot!: Harrah's Winning Secrets for Customer Loyalty
Edité par
Wiley, 2002
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. N° de réf. du vendeur G0471263230I4N00
Quantité disponible : 1 disponible(s)
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Jackpot
Edité par
John Wiley & Sons Inc, 2003
ISBN 10 : 0471263230
ISBN 13 : 9780471263234
Ancien ou d'occasion
Couverture rigide
Vendeur : Library House Internet Sales, Grand Rapids, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. Etat de la jaquette : Good. Presents a history of Harrah's casinos and the company's emphasis on customer service, from 1937 when Bill Harrah gained control of his father's card game business to the company's sixty-fifth birthday celebration in 2002. Mylar protector included. Solid binding. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. N° de réf. du vendeur 123547065
Quantité disponible : 1 disponible(s)