Articles liés à Customer Relationship Management: Integrating Marketing...

Customer Relationship Management: Integrating Marketing Strategy and Information Technology - Couverture souple

Zikmund, William G.; McLeod, Raymond; Gilbert, Faye W.

 
9780471271376: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Couverture souple
ISBN 10 : 0471271373 ISBN 13 : 9780471271376
Editeur : John Wiley & Sons Inc, 2002

Synopsis

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration. As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

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Éditeur
John Wiley & Sons Inc
Date d'édition
2002
Langue
anglais
ISBN 10 
0471271373
ISBN 13 
9780471271376
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible