Comprehensive Intellectual Capital Management - Couverture rigide

Al-Ali, Nermien

Couverture rigide

ISBN 10 : 0471275069 ISBN 13 : 9780471275060

Editeur : Wiley, 2003

Synopsis

Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.

• Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage
• Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia
• Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more!

Order your copy today!

A propos du livre

À propos de l'auteur

NERMIEN AL-ALI is a professor at the Franklin Pierce Law Center in Concord, New Hampshire, where she designed and teaches a course on intellectual capital management, the first of its kind at a U.S. law school. She began her career as the managing attorney of the Intellectual Property Department at Ibrachy Dermarkar, one of Egypt's leading law firms, where she counselled multinational clients on IP issues.

Détails de l'édition

• Éditeur: Wiley
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0471275069
• ISBN 13: 9780471275060
• Reliure: Relié
• Nombre de pages: 311
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne