Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads - Couverture souple

Sullivan, Luke

Couverture souple

ISBN 10 : 0471281395 ISBN 13 : 9780471281399

Editeur : John Wiley & Sons Inc, 2003

Synopsis

In this second edition of the irreverent, celebrated "Hey Whipple, Squeeze This", master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

A propos du livre

À propos de l?auteur

LUKE SULLIVAN is an award-winning copywriter with over twenty years in the business at some of the elite agencies in America-Fallon McElligott, The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0471281395
• ISBN 13: 9780471281399
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible