The Dimensions of the Hospitality Industry 2e: An Introduction - Couverture rigide

Dittmer

Couverture rigide

ISBN 10 : 0471287113 ISBN 13 : 9780471287117

Editeur : John Wiley & Sons Inc, 1997

Synopsis

Dimensions of the Hospitality Industry An Introduction Second Edition Paul R. Dittmer Gerald G. Griffin Two of the industry's most-respected authorities, Paul Dittmer and Gerald Griffin, introduce students to the multidimensional world of hospitality and tourism. The principal segments of these fast-growing industries are explored and explained in their newly revised text, Dimensions of the Hospitality Industry: An Introduction, Second Edition. Organized into seven major sections, this exciting second edition begins with an overview of hospitality and tourism and concludes with incisive discussions of significant issues facing managers in the industry today and likely to help shape its future. It covers the history of the industry and provides an introduction to the three principal segments - food and beverage, lodging, and travel and tourism. This edition includes a notable new chapter on hospitality operations management and a unique chapter on entertainment and recreation, designed to show their critical links to hospitality. New features of this second edition help bring to the classroom real examples based on current news of the concepts discussed in the chapters and offer fascinating glimpses of some of the personalities who have shaped the industry. The new edition is designed for optimal flexibility. Each section can either stand alone as a significant independent unit or be used as an easily integrated part of the comprehensive whole. To further aid the student, each chapter begins with learning objectives and concludes with a list of key terms and numerous questions aimed at developing a knowledge base or thinking skills. The final feature in most chapters, identified as Moments of Truth, is a series of focused case studies for classroom discussion. Dimensions of the Hospitality Industry: An Introduction, Second Edition, sets up a rock-solid foundation for the study of hospitality and tourism, and continues to inspire confidence in all students who wish to venture into the world's largest and fastest-growing industry.

A propos du livre

Présentation de l'éditeur

Dimensions of the Hospitality Industry, Third Edition offers students a dynamic and accessible introduction to the broad world of hospitality and tourism. Newly revised and updated, this Third Edition gives students the foundation they need to prepare for managerial careers in this rapidly growing field.

The book offers focused coverage of each sector within hospitality: food and beverage, lodging, and travel and tourism. It examines the size, scope, and operations of each of these key areas and shares essential information on related concepts, products, and services. A separate chapter explains the basics of hospitality management that have applications throughout the industry, with an emphasis on marketing, human resources, accounting, and computer technology.

Throughout the text, this Third Edition brings the material out of the classroom and into the real world with a set of powerful new learning tools, including:
∗ Moments of Truth–case studies that share critical insights into important business issues
∗ Newsflashes–excerpts from publications, showing industry–based illustrations of major concepts
∗ Technology Gateways–practical tips on making the most of technology on the job
∗ Internet Exercises–a springboard to accessing the best industry–related Web sites

Comprehensive, well organized, and easy to use, Dimensions of the Hospitality Industry, Third Edition is an important companion for students who are embarking on successful, exciting careers in hospitality.

Biographie de l'auteur

PAUL R. DITTMER was formerly an associate professor in the Department of Hospitality Management at New Hampshire College in Manchester, New Hampshire.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0471287113
• ISBN 13: 9780471287117
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible