Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals - Couverture rigide

Gascoyne, Richard J.; Ozcubukcu, K.

Couverture rigide

ISBN 10 : 0471288071 ISBN 13 : 9780471288077

Editeur : John Wiley & Sons Inc, 1997

Synopsis

This is a guide to using the Internet for business advantage. The authors examine the capabilities of the Internet in conjunction with strategic business principles. Aimed at business, marketing and IT managers, the book outlines the business steps essential to developing an effective strategy. It addresses such questions as how can the Internet change my business, what is the right Internet strategy for my business, and should I develop Internet and Intranet systems. The book also presents Internet strategies and development in business rather than operational terms.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0471288071
• ISBN 13: 9780471288077
• Reliure: Relié
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible